How do I get my site ranked higher in Google? What should I focus on?

Search Engine Optimization (SEO) is the practice of improving the visibility of websites or web pages in search engines such as Google. SEO helps businesses increase their traffic from organic searches.

There are several ways to optimize your site for search engines. The key is to create high-quality content that answers searchers’ questions. This means having a clear call to action at the end of each page. Also, don’t forget to include keywords throughout your content.

  1. Start with a keyword research tool

    Before you start any optimization project, it’s important to identify which keywords will drive visitors and conversions. A good place to start is with an effective keyword research tool like SEMrush. You can use this free tool to find out what keywords people are currently searching for in your industry so you know what they want when they’re looking for your business online.
    Keyword Planner is one of the most popular tools used by marketers and agencies today. It’s free to use, but you can upgrade to premium if you want access to more features.
  2. Choose a website builder

    Once you’ve created a list of keywords, you’ll need to make them work for you. Next, choose a platform that makes creating amazing sites easy and intuitive. We recommend Wix because it gives you everything you need to create a beautiful website without complicated coding.
    Plus, you can easily add all kinds of features that help make your site more engaging, like social media sharing buttons, maps and videos.
    However, there are many available options, including, Weebly, Squarespace, WordPress, Joomla, Drupal, etc.

  3. Create engaging content

    The next step is to create some great content – whether it be videos, images, infographics, articles, etc. Use these resources to help you come up with ideas for your content marketing strategy 2022.
    Creating high-quality content is critical for getting more traffic and ranking well in search results. This includes not only blog posts but also ebooks, infographics, how-to guides, and other types of educational materials. 
    You want to provide great information that your audience wants to read. If you have a lot of text, try breaking up your content into smaller sections using headings and subheadings. These elements visually break up long blocks of copy and give readers something to look forward to when reading through your content. You can use AI writing software to optimize your content for search engines.

    Related-: The importance of SEO in your web marketing strategy


  4. Add images

    Images are another way to improve your SEO rankings. They visually break up text and help attract attention to different parts of your content. Images can also boost engagement on social media platforms like Facebook and Instagram.
    Images are proven to be one of the best ways to engage your audience, especially if you’re trying to sell product or services. They also improve your ranking in search results.

  5. Build links

    Links are essential to SEO success. In fact, Google considers external links as a signal of authority and trustworthiness. The more authoritative and trustworthy websites link back to yours, the higher you rank in organic searches.

    Links are important because search engine algorithms take into account how other sites link to yours. If you have lots of relevant inbound links to your own website, then it improves your SEO score. But, if those links are coming from spammy or irrelevant sources, then your SEO score may suffer.

    As a result, it’s crucial to optimize your site for mobile devices. When someone visits your site from a smartphone, they expect everything to load quickly and responsively. To do this effectively, consider adding responsive design to your site.

    This means that your site adjusts automatically based on screen size. For instance, when someone opens your website on a desktop computer, the layout will display normally. However, if someone opens your site on a tablet or smartphone, the page should adjust accordingly.

  6. Optimize your site for mobile

    Search engine users are increasingly mobile, meaning they’re accessing the web from their smartphones instead of desktops. As such, your website needs to adapt to fit the small screens of mobile phones.
    If someone accesses your website from a mobile device, make sure your pages load fast and don’t contain any broken links or errors. Also, ensure that text is easily readable. You can find lifetime AppSumo deals on website builders which will help you optimize your website for mobile devices.

  7. Make your site easy to navigate

    When someone lands on your website, they need to find what they were looking for quickly and efficiently. Navigation is key to making this happen.
    Try to use clear and concise navigation menus. Keep them simple, intuitive, and aesthetically pleasing. You can also add breadcrumbs to help visitors get around your site.

  8. Include Schema Markup

    Schema markup is a set of instructions for search engines about how to index your pages. It’s an effective way to increase traffic to your website.
    Include schema markup on every page of your site by following these steps:

    1. Click “Edit HTML” under “Resources” in the left-hand menu.

    2. Scroll down until you see “Additional Resources” and click the green “+Add resource”

    3. Enter the URL of each page with schema markup.

  9. Use meta tags

    Meta tags are code snippets that appear at the start of your pages. These titles and descriptions tell search engines what your page is about and provide information to readers. Meta tags are helpful because they help people discover your content.

    Meta tags are small pieces of code that appear at the top of your page. They tell search engines which keywords apply to your page. This helps search engines understand what your site is about.
    Meta tags tell a search engine to pick your blog description instead of its selection.

  10. Use the right anchor text

    Anchor text refers to the words used within hyperlinks. Search engines use it to determine whether your page relates to your linked article.
    To avoid linking penalties, keep all your backlinks focused on one topic. Avoid using generic text like “click here” as anchor text. Instead, choose unique terms that describe your page.

    You may be tempted to go overboard with links, especially when it comes to internal linking. But this isn’t always the best strategy. When possible, try using the same anchor text across all your links.

    SEO tips are constantly changing. With new updates coming out weekly, you need to stay up to date to improve your rankings. To learn more about improving your SEO ranking in 2022, check out our other posts!

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Written by

Devender Rawat

Devender Rawat is a leading SEO Experts and Online Marketing Professional who has been a part of the SEO industry since March 2016 and has been ever since contributing to the achievement of companies worldwide. Please feel free to contact me at devurawat123@gmail.com.